PAW (Student Project)

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Designed by Ali Neilly, United Kingdom.

This is a student project for an invented granola bar brand, ‘Paw’.

The snack is aimed at hikers who want a quick snack to replenish their energy while on the move. The form of the packaging reflects this with its perforated edges meaning both the box and individual wrappers can be torn open with ease while the papered material allows for the packaging to be easily recycled. The design of the packaging references the outdoors with a chipboard texture as well as the nostalgic addition of scouting symbols.