SHIZO Koko Prototype

Designed by Dustin Edward Arnold, United States.

Bottle design and artistic direction for Koko skincare emulsion. Product based on the Japanese aesthetic principal of Koko.

The Koko principal involves a feeling of the austere but with a sense of maturity.Visual elements are reduced to their basic bare bones, without sensuous aspects. Koko involves things which seem stern, ascetic and forbidding in appearance. It involves a sense of the harsh, the severe and the rigidly abstemious.