Designed by Blue Marlin, United Kingdom.

Having designed ZEO originally, Blue Marlin has created packaging for three new flavour variants. ZEO’s graphics have moved from understated minimalism to stylish boldness. An additional element of the design is the introduction of Russian iconography to communicate the brand’s origin – A red star crests the cap and a silhouette of St. Basil’s Cathedral rises within the barcode. ZEO’s unique bottle structure has also been refined for mass production. While the curves have been reduced, the subtle twist still remains, thus keeping ZEO in a category all of its own.

  1. Nice design, but not sure it's going to do very well in the consumer sector. The translation of the design may only please a niche few. Good design nonetheless.

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Derrick Lin