The design is built on the main Russian symbol – valenki. The name VALENKI in ensemble with red and gold palette don`t leave any doubt about origin of this vodka. The product`s look is exceptionally fresh and youth. The bottle shape reminds the ice which is melting after warm words and hugs. The design reflects the main idea which of the product and this warming effect of vodka: from winter`s frost to warm companionship.