4g Napolitain Chocolates for Marou

Designed by Rice Creative, Vietnam.

Marou had received many requests for a tiny counterpart to their regular 100g Bar. A 4g Napolitain piece was created. For Marou’s visit to the Salon Du Chocolat in Tokyo. We developed an elaborate packaging solution to introduce the new product. A billboarding box was developed, which could contain 20 of these 4g pieces. We designed 10 different styles of tiny glassine wrappers which hug the little chocolate pieces. Messages are experienced as one peels back each little flap. One reads “your daily hug” another, “Hand crafted in Vietnam, with love.”