Pasta Felicia

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Designed by Gaia Miacola, Italy.
Photos: www.photomirko.it

Molino Andriani are Italian specialists in organic and gluten free flour. Felicia Bio is their main brand, that includes 2 new recipes in different shapes: 4 Cereals pasta and Brown Rice pasta.

The packaging concept wants to point out the original neutral tone of cardboard, mixed to bright colors. By adopting a limited colour palette I introduced a sense of simplicity and focus to the packaging. Each flavour has a corresponding colour to give the product personality and life.