Yasur Mountain organic coffee represents the hard work and lives of the people of Tanna Island, Vanuatu. When designing the brand and packaging we weaved through unique cultural elements that have significant meaning to its origin, and pay homage to the chief of the village. The craft substrate gives a feel of authenticity with a foil inner to keep the beans fresh. The bespoke label is over-layed to create a boutique style and finish. Profits from the sale of this coffee are returned directly to the people of Tanna and made available for the brighter future.