Frubis

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Designed by BAR, Portugal.
Designer: João Pacheco
Photography: Heitor Estudio

BAR, Lisboa created the branding and packaging for Frubis, a 100% dehydrated fruit snack that offers the indulgence of crispy comfort food alongside the satisfaction of eating healthy. Frubis packaging aims to turn real lively and healthy fruits into pleasurable no-guilt all taste experiences by combining simplicity, realism and fantasy under warm and appetite appealing aesthetics.