A long-time partner of PepsiCo Canada, Shikatani Lacroix was asked to refresh a line of Tropicana juices for the Canadian market.
The new designs had to stand out from other Tropicana lines but still align with the entire Tropicana portfolio.
In order for the cartons to stand out, it was important for Shikatani Lacroix to identify specific brand attributes that would quickly connect with consumers. The predominantly white backdrop helps the vibrant fruit imagery pop, creating a clean, fresh and bright look for the carton. The wood texturing underneath the fruit imagery creates a premium quality feel to the packaging. The fruit canopy on the top of the carton maximizes the use of this small piece of real estate to further distinguish the individual juice flavours. The bright colours and bold photography make the flavour separation very clear and distinguishable for the consumer.
The attractive combination of shapes and colours reinforces consumers’ perception of the Tropicana brand and gives the packaging a current and fresh look and feel.