BrandOpus celebrates the 80th anniversary of Twinings English Breakfast tea
Tea connoisseurs Twinings have unveiled a limited edition pack to celebrate the 80th anniversary of English Breakfast tea, created in partnership with global strategic brand design agency BrandOpus.
Twinings English Breakfast Tea was the first designer tea. A unique blend of black teas, crafted by master tea blenders, Twinings English Breakfast Tea was created in 1933 specifically to match the most popular breakfast dishes of the time.
The ingredients of an English breakfast might have changed over the decades, but the tea has remained at the heart of breakfast through them all, and has been a favourite morning beverage since it was first sold in the historic Twinings shop on The Strand, London.
BrandOpus were briefed to capture the essence of 1930s era when the nation sipped their first cups of Twinings English Breakfast. The result is a special edition pack for the blend, that features distinctive art deco inspired detailing, emphasised using luxurious gold foil. The pack also features illustrative references to breakfast time, and the icocnic door frame of the Twinings Strand shop which includes the Golden Lion, the original Twinings brand mark.
Twinings senior brand manager Samantha Purton said: “We’re thrilled to be working once again with our long term brand design partner, BrandOpus, to celebrate the 80th birthday of one of our most iconic blends with this special pack. We particularly loved the 1930’s inspired design of the limited edition English Breakfast pack, which features the iconic doorway of the Twining’s Strand shop, and a luxurious gold foil to celebrate this special occasion”
“With a brief to evoke it’s 1930’s origins , we have created a Twinings English Breakfast pack inspired by the opulence and grandeur of the art deco era. Our aim was to create an impactful design that captures the imagination whilst reflecting the premium credentials of Twinings” said Paul Taylor, BrandOpus executive creative director.
The limited edition 80th Anniversary pack of English Breakfast Tea (MRRP £2.69) will be available from Waitrose, Twinings.co.uk and at the Twinings shop on The Strand, 216 Strand, London, WC2R 1AP from 09.10.13.