The idea of L’ART Laboratoire began when I was watching films like “Willy Wonka” and “Hugo”, then researching package designs from the 20s–60s and becoming obsessed with that vintage look—a look that is conceptually simple but has enough substance to make an impact from the typography, pattern, and colour choices. I wanted L’ART to be a luxury/artisan candle brand—having the idea of it being handcrafted in a french laboratory, with each scent constructed and developed carefully like a piece of art, producing a distinct composition. The design of the L’ART brand was to have that vintage spirit but (of course) still keep it luxe.
However, the most important thing was the box design. I stuck with some traditional patterns that are classics but added new ones that are a bit more pop-art. The pattern is the focal point of the box design because I like a package to stand out on a store shelf (which is essential very important).