Little River Smokehouse – Beef & Buffalo Jerky

Derrick Lin


Designed by SmashBrand, United States.

Little River Smokehouse, an authentic producer of beef and buffalo jerky, hired SmashBrand to rethink their packaging in order to stand out on the shelf and represent their Native American tradition. Hidden behind previously unimpressive packaging was a bold and delicious jerky product waiting to invite new tasters with bold packaging.

SmashBrand created iconic packaging with colors keyed to flavors, while a combination of white gloss and matte black emphasized key messaging and gave the packaging a feel of quality to reflect the quality of the product. We worked closely with grocery buyers to make sure we were designing a look that would help this small market brand compete with the big dollar brands when slotted in the jerky aisle or racks of a convenience or grocery store.