All elements of the packaging are hand carved by an artist, further giving it value. This would be possible due to the fact that the aim of the product is not mass production. Materials used are wood and metal/precious metals.
The wood wine holder symbolizes a cathedral that protects the wine, and even after the wine is consumed, the packaging can be reused as an artwork on a shelf or table, while the label that contains precious metals can be taken off the bottle and hanged on the wall of wine cellars, to further push the idea of reusable packaging, packaging that has value, and should not be thrown away or discarded. With all the work that goes into packaging these days, it is still heartbreaking to see that they end up in the trash.