YK is a big Russian company producing a wide range of professional paints at a high specialization level. The factory is located in Yaroslavl, ancient trade post overlooking the Volga river, 150 miles away from Moscow.
YK hired ARC’S to completely restructure the whole range of packaging. The design intervention is supposed to push the brand forward, by leaving behind the old-fashioned sovietic mood to embrace a more cosmopolitan and contemporary style. We approached the task by a particular “narrative” point of view: the new packaging tells the story of products through an iconic and entertaining family of characters.