OAC: Only At Christmas

Derrick Lin


Designed by Believe in
Country: United Kingdom

OAC: Only At Christmas from Believe in®

“At Christmas, creative agencies can breathe a sigh of relief. Having spent the year being impossibly cool and serious, Christmas provides an opportunity to revel in those guilty pleasures that we all secretly enjoy.”

UK brand design studio Believe in wanted to send a suitably festive thank you to valued clients, friends and suppliers. They selected a locally produced orange and chocolate cream liqueur for its unmistakable Christmas flavour, and created a new name for the product and some special seasonal packaging for the bottles.

Creative Director Blair Thomson said: “The name OAC stands for ‘Only At Christmas’, as well as ‘Orange And Chocolate’. Christmas is a special time for enjoying the finer things with the people we love. It’s about luxury, indulgence and laughter. We wanted to create a really beautiful gift that reflected those ideas and made people smile.”
“Standing out at any time is hard, but at busy times like Christmas it can feel like an impossible challenge. Even if our clients and friends are inundated with bottles this year, we hope that OAC will be the one they remember.”

“The liqueur itself is blended by hand by a small team of artisan producers in Devon, which offered a really nice fit with the way we work.”

The luxurious labels are designed to incorporate a Christmas tag that runs up the side of the bottle, giving space for a festive message from the team. Each special edition bottle is individually numbered, with metallic copper gold paper kindly provided by GF Smith. The labels were digitally printed with white ink and finished by hand at the Believe in studio in Exeter.

– Cream Liqueur made by Lyme Bay Winery
– Packaging created by Believe in®
– Paper (Peregrina Majestic Casino Gold 120gsm) supplied by GF Smith
– Digitally printed with white ink by MTA Digital
– Custom postal tubes by Essex Tubes