Fleur de Vie (Student Project)

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Designer: Samantha McCafferty
Art Direction by Paul Sheriff
Country: United States

The objective for this project was to create packaging for a french soap company called Fleur de Vie. I chose to brand this project as a line of macaroon soaps. Macaroons are a traditional dessert in French culture and they carry a certain visual vocabulary that I used as an inspiration for this project.