Horror PRO teens cosmetic (Student Project)

Designer: Daria Korshunova
School: British Higher School Of Art & Design
Country: Russia

NEED:
Package design of correct products for teenage hooligans (13-14 years old) who challenge their problems.
During research I conclude that hooligans like bloodthirsty computer games, horror movies, cartoons with black humor and everything that’s under a ban.

MISSION:
To do shocking design that will be popular among target audience.

VISUAL IDEA:
To show skin problems as terrible monsters.

PRODUCTS:
– bruise roller
– chapstick
– sos cream after shave
– cream against acne

NAME:
HORROR + PROTECTION = HORRORPRO

AD ON MIRRORS IN CINEMA WC:
Take a foto with terrible face with stickers on mirror, post in instagram with tag #horrorpro, pick many likes and win a prize.