Bellis (School Project)

Designer: Napasawan Sirisukont
School: Pratt institute
Photograph by Ryan Teeramate
Country: United States

Bellis is an organic local farm in NY. They provide preserve fruit which produce with the natural process and they also concern about environmental and consumer’s health.

From this idea I would like to make the packaging stand out from other organic products on the shelf. I express their philosophy and brand essence by using the hand-drawn illustration and woven technique in one of the packaging panel in order to create the feeling of organic, hand made feel, local and unprocessed.

I intend to make people recognize the brand not only by the graphic design but also the packaging structural, the unique structural could become one of the tool when branding and making brand recognition.