FIVE O’CLOCK (Concept)

Agency: Agência BUD
Designer: Rodrigo Chiaparini/Franklin Zampani
Country: Brazil

The Five O’clock born to deliver the right time for each tea, inventive and consistently. To do this, we created light and delicate packaging that reflect the relaxed feel to taste it. The also very suggestive name toyed with the English tradition that became custom worldwide.