Kocostar Nail and Foot Therapy Rebranding

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Derrick Lin


Agency: arithmetic
Country: Canada

Through the use of dynamic and graphic story telling we created a brand story that embodies a spirit of youth, femininity and playfulness. A focus was placed on a sun-faded palette paired with bright pops of pink and blue to feature the custom nail art, in turn selling the nail care product. Understated elegance and ultra girly meet vintage parlour.