Agency: Remark Studio
Designer: Viorel Rusu
Client: Lido Girbea SRL
Lido Girbea ask our agency to upgrade their brand and packaging in order to support their extension from regional to national level.
We have repositioned the brand around the main values: Romanian expertise and craftsmanship.
In order illustrate Romanian values into the new pack for mill product we choose the wood spoon.
The wood is consider best type of material to be used in preparation of this ingredients .
In order to illustrate craftsmanship and Romanian tradition we have chosen wood spoon as realised by traditional folk artist from different countryside areas.
Also, the fonts used are derived from the middle age but with a more modern look.