Original Picual Melgarejo

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Agency: RSC Estudio
Typography: Aleo by Łukasz Dziedzic (FontFabric) and Colette by Greg Lindy
Country: Spain

Melgarejo is a widely known brand due to the excellence of its Extra Virgin Olive Oil

Original Picual Melgarejo is an olive oil with the traditional and original taste of the excellent olive variety Picual. The image of Original Picual strongly focuses on the cleanliness and simplicity with the white as the carrier. We present the olive grove as a living space through an illustration, which not only focus on the tree and its fruit.