Derrick Lin


Agency: bluemarlin
Client: TALK HOME Mobile
Type Of Work: Commercial work
Country: United Kingdom

TALK HOME Mobile finds its voice in a brand refresh by bluemarlin

TALK HOME Mobile has undergone a complete brand refresh as the company solidifies its position as the UK’s No.1 Pay As You Go (PAYG) Talk Network. The vibrant new identity, created by international brand design consultancy bluemarlin, has been applied across both consumer and corporate touch points, and is being unveiled this month in the UK and international markets.

A trusted brand offering high-quality low-cost UK & international phone calls, TALK HOME Mobile saw the opportunity to distinguish itself in a very cluttered and highly competitive category. The brief was to develop a compelling proposition that reflected the brand’s status as the industry’s international leader and elevated it to a position as the one and only choice for consumers. This needed to be translated into a premium yet approachable visual identity that embodied TALK HOME Mobile’s reliable, down-to-earth personality.

The most visible element of TALK HOME Mobile’s refreshed brand is a dynamic new logo. Guided by the big idea of ‘Closer To Home,’ the updated marque features a house-shaped speech bubble that figuratively speaks to consumers in a clear and friendly way. A unique holding-shape, this graphic device not only helps consumers navigate TALK HOME Mobile’s vast portfolio, but also serves as a key visual element throughout all other brand platforms, changing colours to communicate multiple messages and reinforcing the brand’s promise to connect its customers to friends and family.

“TALK HOME Mobile’s brand refresh reflects our aim to be a personable brand that provides people with products that they can rely on,” comments Hollie Bunker, Marketing Manager at TALK HOME Mobile. “It conveys TALK HOME Mobile’s ambition to continue as the international leader of the category. The new logo is friendly but undeniably impactful thanks to its memorable, bold simplicity.”

In addition to TALK HOME Mobile’s product line of phones and SIM cards, the revitalised identity was rolled out across internal and external communication platforms including corporate stationary, website design, tube barriers, store window stickers, bus advertising and shelters, and even carrier bags and oyster wallets.