Aquafina FlavorSplash

Agency: Pearlfisher
Type of work: Commercial
Country: New York, United States

Task
To create a compelling new look for Aquafina FlavorSplash’s flavored water and liquid enhancer brand.

Scope
Brand strategy, naming, tone of voice and packaging design.

Solution
A vibrant new look and cheeky tone of voice that is celebratory and youthful, helping the brand compete in both the water and soft drink markets.