Unruly Vodka and Unruly Gin

Agency: Hired Guns Creative
Designer: Richard Hatter
Client: Wayward Distillation House
Photography: Sean Fenzl
Type Of Work: Commercial Work
Country: Canada

Wayward Distillation House is the only distillery in Canada using honey as the base material for their spirits, rather than the more traditional options like barley, potatoes or corn. Their packaging needed to emphasize this without appearing as though the products taste like honey (because they don’t).

We took Wayward’s packaging beyond a simple front/back label and created a housing for the bottle that illustrates the ‘Unruly’ partnership that exists between this Wayward distiller and the bees.

The custom vector illustration on these bottles is sure to set them apart in a retail setting and should help create significant buzz about their products as they build up to their launch.