Promineo Whiskey

Creative Agency: Chad Michael Studio
Printing by: Studio On Fire
Location: New York / USA
Project Type: Self Promotion

Promineo was created as a promotional piece to send out to clients and agencies at a limited number of only 300 produced in order to promote the new design studio. Promineo is the latin word meaning ‘to stand out’ and the aim was to develop a label that did just that. The label design took many weeks in development and a equal amount of time was dedicated to the actual printing of the label. The label was printed using ‘old school’ methods which consist of 2 engraving inks and 2 foils on Neenah Epic Black.

This printing process ensures that no two bottles are the same. Each individually printed, hand labeled, and hand numbered.