Creative agency: Boldinc Brand Innovation
Designer: Boldinc Creative team
Creative director: Jon Clark, Jarrod Robertson
Art director: Amanda Mason, Darren Wigley, Jodi Hooker, Will Sherman
Finished artist: Lucy Milne, Dylan Morgan
Photographer: Martina Bjelajac Schnack
Client: Tobias Lord, General Manager
Type Of Work: Commercial Work
Country: Sydney, Australia
How do you capture the essence of an experience? How do you emotionally engage with consumers via the senses? These were the questions posed when creating the SensoryLab.
Of all our senses, our sense of smell is extraordinarily emotive. A fragrance can transport us to another place in our minds, and in our hearts. Our sense of smell takes us on a certain journey, unlocks memories and past experiences. It is playful, adventurous and a powerful emotional connector. The SensoryLab distills the essence of four unique cities into scent. A unique and surprising combination of aromas captures the diverse experiences of London, Hong Kong, Singapore and Sydney, beautifully bottled, and presented in a sensorially engaging package.
The SensoryLab engages all of your senses from the moment you hold the box in your hands, from the naturally textured board – the detailed copper foil, the mix of materials used from aluminum, glass, cardboard, and the scents contained within. The SensoryLab packaging includes a lab-inspired burning flask, with a bespoke cast aluminium flask holder, a candle, a beautiful foil stamped box holding four different vials releasing the unique scents from each city plus a USB key containing a video of the extensive processes, workshops and inspirations involved in the creation of this project. The internal structure of the box is cleverly engineered to package all the components efficiently and compactly.
Graphically inspired by the utilitarian styling of the laboratory, and the science of nature, we use a flavour wheel inspiration to convey the complexity of both culture and fragrance. This features in different iterations across the breadth of packaging and print applications, from the elegant copper foiling on the vial box, the vibrant vial labels, and the detailed flavour profile leaflet.
The Sensory Lab is a feast for the senses, and expresses our driven curiosity to connect emotionally with our audience through more than just physical design.