Design: Boldinc
Photographer: Rob Palmer
Location: Australia
Project Type: Produced
Client: Beam Suntory
Product Launch Location: Global
Packaging Contents: Shochu
Packaging Substrate / Materials: Glass bottle

Following from the success of the RTD range, we created the packaging for the full strength spirit, capitalising on the effortless mixability of Shochu and empowering a whole new consumer base to discover the possibilities and mix it their way.

Drawing inspiration from the craftsmanship and natural purity of this authentic Japanese Shochu, the bottle’s sophisticated, minimal front labels give way to a vibrant expressive artwork that when viewed through the bottle, highlights the absolute clarity of Koyomi Shochu.