Pepsi x UCL

Pepsi’s new packaging for the Champions League, inspired by the Bauhaus, brings to the cans the purity of geometric shapes and the elegance of minimalist lines. This timeless aesthetic, which has marked the history of design, meets football in the most passionate tournament on the planet, celebrating Germany, the birthplace of the Bauhaus and the stage for the grand final of the UEFA CHAMPIONS LEAGUE 24/25.

The Bauhaus represents an artistic movement of great historical importance, which still influences popular culture today. The 2024/25 UEFA CHAMPIONS LEAGUE final will be in Germany, Bauhaus’ home country. This motif explains the theme of the packaging and creates a more cohesive narrative for the advertising campaign​​​​​​.

In short, Pepsi’s decision to use Bauhaus as inspiration for Champions League packaging is a smart marketing strategy that aims to increase consumer interest through an attractive and themed design.