STP

Creative Agency: Grupo Oxigeno
Creative Director: JL Bayer
Art Director: Hernán DePol
Client: Refax / STP Chile
Location: Santiago, Chile
Project Type: Commercial Work

At the end of the year 2013, Chile refax STP in conjunction with the US we are responsible for designing the packagings STP for Chile and Peru of this renowned and powerful brand. The brand was associated in the minds of the target audience only to additives for vehicles, so the strategy proposed by Grupo Oxigeno was to design a modern packagings line also will highlight the tradition and American history behind STP. We created a seal of quality based on the origin, so the shield “American since 1953” legally passes the quality and tradition to the entire new line of products STP.