6º Degrees of Separation

Creative Agency: Dossier Creative
Client: Constellation Brands
Location: Canada
Project Type: Commercial Work

Playing up the sociability of wine.

Building on the role of wine as a welcome ingredient in our social lives, we created the Six Degrees of Separation brand to highlight its communal appeal. A good wine’s ability to enhance conversations and connections is intrinsic to the brand narrative, and the name conveys the popular notion that everyone is connected by a matter of six degrees. Our design solution complements the approachable character of the wine, using bold visual elements to express the concept.