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Creative Agency: Studio 32 North
Designer: Sallie Reynolds Allen
Writer: Elliott Allen
Illustrator: Tom Lane
Bottle Photography: John Schulz
Client: 35 Maple Street Spirits
Location: San Diego, CA, USA
Project Type: Commercial Work

THE BOURBON:
During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Bib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.

THE APPROACH:
Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”