Creative Agency: CRE8 DESIGN
Client: SHL
Location: Taiwan
Project Type: Commercial Work

Molly is an innovative auto-injector pen designed to meet the needs of both the pharmaceutical and biotech industries. CRE8 DESIGN was then commissioned by SHL to devise a package that helps to demonstrate the product to potential customers.

The package solution resulted in “Meet Molly” – a warm colored, chic and attractive sample kit to entice customers to test out the auto-injector pens. This unique package visually assures patients that this pen is less intimidating than the typical injection tool which arrives in a generic, sterile medical box.

The “Meet Molly” sample kit conveys the message of the product – simple, safe and approachable. The well-structured inner space allows for easy access and storage of the injectors, testing pad, introductory booklet and CD, while it also facilitates the testing process.

Both the exterior and interior design of “Meet Molly” follow a coherent design language to deliver a user-friendly, all-in-one package that breaks the stereotypes of traditional medical devices and enhances a better product experience.