Black Barrel Distillery (Student Project)

Derrick Lin


Designer: Matt Erickson
Project Type: Student Project
School: University of Wisconsin-Stout
Location: Minneapolis, MN, USA

Black Barrel Distillery provides superior products with a dark and spicy twist, promoting the process of smoking the spirits and aging them in charred white oak barrels for nine years. Each product in the line is bottled with a spicy pepper, catering to the time when saloon keeps cut their whiskey with cayenne pepper to stretch it. Now the flavor is enhanced with extra fire to keep you coming back for more.

The packaging reflects the message with black paper duplexed on top of wood veneer with the type screen printed on top. It is adorned with burned wood giving the product a smokey smell even before it is opened.

The Unique Points Of The Packaging:
Black Barrel Distillery features multi-sensory packaging, using burned wood to give the product smoky smell. This expands on the brand’s message and adds additional appeal to the product to pair with its unique shelf presence. The consumer will begin to experience the product before opening the package or even leaving the store.