Creative Agency: Chad Michael Studio
Location: New York, NY, USA
Project type: Self Promotion
The challenge was the simple fact that this was for my own personal branding and we as designers tend to be our own worst critics. This was going to be something that would represent me on a daily basis so it had to really speak to my skill set.
The ultimate goal was to showcase a studio brand and card design that displayed the three keywords I consider myself being: ‘Passionate, Meticulous, and Conceptual.’ I wanted to make obvious my scrutiny for detail and give a small nod to what I love designing most, liquor & alcohol.
In the end, I wanted the business cards in particular to be something that you couldn’t simply tuck away in a wallet and one where you couldn’t bring yourself to throw away.