Leavitt & Peirce (Student Project)

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Designer: Meredith Niles
Location: Chicago, IL, USA

This student project is a rebrand of an old tobacco shop in the Boston area. I wanted to bring the shop back to its roots and infuse some masculine sophistication. I developed the logo based off late-19th century cigar wrappers. The pattern I made as a secondary graphic is inspired by men’s tweed. I used bitmaps of old photos and pops of bright colors for a bit of a modern twist on the antique.