Designer: Becca Ray
Location: Chicago, IL, USA
Project Type: Student Project
Tito’s is handcrafted in Austin, Texas, a place where people put their heart and their hands into everything they do. Tito’s prides itself on being from Austin, a place where creativity thrives, and I wanted to bring that into the packaging of the vodka itself.
The bottle features hand crafted sign-painterly type, which reflects the culture of Austin itself. The emphasis of Austin and Texas stars is carried throughout the system. The outer packaging gives a more tactile experience when breaking the seal to open the box revealing the bottle, making Tito’s feel more premium.