Derrick Lin


Creative Agency: Open Door Design Studio (ODDS)
Illustration: Camille Demarinis
Project Type: Produced, Commercial Work
Client: TJO Bees
Location: Asheville, NC, USA

When TJO Bees contacted us to create their new look, we immediately realized that this would be a really sweet project (pun intended)! The wide scope of the project has allowed us to translate this new look across several mediums including the identity design, packaging labels and web design.

TJO Bees is a family-owned honey producer located in Flasher, North Dakota with 20 years of beekeeping experience. This multifaceted project began with the identity redesign with focus on the obvious stars of any honey business — the bees. In the next phase we created honey label designs for three distinct varieties of honey — each with it’s own container style and size. This challenged us to translate the identity into circular, oval and rectangular formats while keeping the essence of the brand, intact.