Aromissimo Vegetable Oil

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Creative Agency: Hesten creative agency
Project Type: Produced, Commercial Work
Client: TM “Aromissimo”
Location: Dnipropetrovsk, Ukraine

Vegetable oil “Aromissimo” it is a new and unique product at the market. It has a new kind of packaging, not habitual for the segment of the vegetable oils. At first glance it looked like a cosmetic product, so our main goal was to break the stereotype and find a correct association at the first visual contact with the product.

The uniqueness of the product and its traditional European use has been emphasized in the name that emerged from the Italian language: «Aromissimo» comes from the words AROMA (fragrance) and BENISSIMO (beautiful). Using a monochrome design, we tried to maximally distinguish this vegetable oil in the line of competitors. The graphics on the back of the package allows you to quickly understand the area of use of the product and to obtain information about its composition.