Creative Agency: DDB Georgia
Designer: Van Sage
Project Type: Concept
Location: Tbilisi, Georgia
Our task was to create a unique wine bottle packaging, that would make young wine-loving people, fall in love with brand, and drive them to grab a bottle from the first sight.
The design should have been original, innovative and different from the monotonous one-of-a-kind bottles on the shelves in shops.
Catching the character and mood of each flavor, we have applied relevant Solar System planets to the eticket.
Red, hot and dry Mars to red dry flavor of Cabernet (mixed with Georgian Saperavi);
Cold Moon – took a place on dry white wine flavor cover (mix of Rkatsiteli and Chardonnay)
Venus – by all means expresses semi-sweet flavor of Merlot (along with Saperavi);
and finally, we chose mysterious Neptun to cover semi-sweet white Tsolikourii & Sauvignon Blanc.