Biles Inc. designs the packaging for the new Marionnaud bath collection
November sees the launch of the new bath collection from Marionnaud, Europe’s largest cosmetics and beauty retailer. The range consists of over fifty bath and body products, including shower gels, shower creams, bath oils, soaps, body and hand creams. Built around five uniquely commissioned fragrances, and including additional limited edition fragrance lines, the new Marionnaud bath collection will be available throughout Europe.
London agency Biles Inc. was asked to develop and visually express a proposition around the notion of ‘collection’. Featuring fragrance numbers assigned by the perfumery, the range gives a subtle nod to classic Parisian perfume packaging. Inspired for example, by the use of fretwork and filigree found on Art Nouveau bottles, this is realised by using embossing and frosting to create patterns on boxes and jars. Biles Inc. also created bespoke bottle shapes drawing inspiration from vintage hip flask style perfume bottles. The project included naming, graphics and structural design.
Biles Inc. creative director Anthony Biles said “this was a unique opportunity to create a flagship range for a large beauty retailer, working closely with the client to achieve a sweet spot where the packaging would appeal to the different consumer sensibilities country-by-country”.