Creative Agency: Anagrama
Project Type: Produced, Commercial Work
Location: Mexico Distrito Federal, Mexico
Neat Confections is a Mexican pastry shop that offers special confections that go perfectly with a good Rosé wine or a nice cup of tea. Their handmade cookies and pastries are made with varied organic spices and fruity scents that complement any light wines’ flavor. Each and every cake and cookie is baked and prepared in the most impeccable and flawless way possible, with no added decorations, in order to place the savory experience on center stage.
Perfection is the main character in our branding proposal. The quality of the product is reflected by the pureness of the packaging design. The silver chrome surfaces in every piece allow the confections to stand out. The slight touch of neon pastel color on the labels add warmth and functionality. Our branding proposal not only upraises the confections and the brand’s innovative idea of pairing them with wine, but it also provides a feeling that the pastries themselves are a tribute to taste, just as the tagline remarks.