Shape it is a sports nutrition line for active but busy women.
To create a brand that will reflect an active and positive style of life by shaping your body, mind and life.
‘Shape it’ products enable customising the meal for your own needs by three steps: take base, choose flavour and add extra care. Then shake and shape it!
The idea was to create a series of colourful, vibrant and dynamic compositions that will reflect the positive energy which was a key element in designing a brand logo. We also developed icon system which helped to distinguish the products based on the personal goal. The plastic wrap of packages makes the product even more vibrant. The product line includes: powder and pill jars, flavour pouches and protein bars.