Vodka Is About Love And Doves

Creative Agency: Red Pepper
Main Pepper: Danil Golovanov
Creative Director: Nikita Harisov
Project Art Director: Natasha Kotovskaya
Art Director: Ulia Uzkih
Designer: Dima Fathiev
Copywriter: Ivan Sosnin
Account Pepper: Alenya Podgornaya
Project Type: Produced, Commercial Work
Client: YAZ VODKA
Location: Russia

“Love and doves» is a cult Soviet comedy film, based on the play by Vladimir Gurkin and shot in 1984 at the «Mosfilm» studio by Vladimir Menshov.

The task of the agency was to develop a new brand of vodka based on the screenplay and transfer the Soviet aesthetics on the packaging to justify the expectations of the audience.

We took the original bottle of Soviet 80s as a basis and developed the design of the label in the style of title savers of Soviet films.

Also for a limited gift series we developed a special label with the original submission of product composition.