Project Type: Student Project
School: Escuela de arte de Jerez
Location: Cádiz, Spain
The Polar is one of the leading brands of beer in Venezuela, made for the first time in 1941. The redesign of the visual identity and retrospective application to the container must be aa different languages spoken each package in different contexts, thus losing whole identity in a historic home was.
For this and based on its stylistic foundation, develop and unify all its range, inspired by the graphic resources of football in Venezuela, baseball.