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Creative Agency: Mayúscula
Project Type: Produced, Commercial Work
Client: Sannai Cosmetics (珊娜裔)
Location: Spain, Taiwan
Packaging Materials: Paper, plastic, glass

Mayúscula designed the multilingual visual identity for Sannai Cosmetics is a European-oriental cosmetics brand located in Taiwan and Barcelona. Their products stand out in the market for integrating natural ingredients with molecular technology. The brand symbol mimics these unique atributes with a chemical compound made with plant leaves. The diagonal hexagonal shapes of the compound prevail in the construction of every Chinese character of the bilingual logotype, enhancing the differenciation and coherence of the brand.

The goal was to communicate effectiveness. The shape of the molecular Sannai compound impregnates all packaging, from the hexagonal diecut shapes of the modular cases to the diagonal lines of the pack labels. They feature a beautiful blind debossed corporate pattern that adds dimension and a luxurious texture. To keep costs sustainable, external cases are common to all products and are personalized with an adhesive label. A silver foil stamping in the mark adds a premium effect, enhancing the brand name.

In order to differenciate face creams from masks or serums, each product line features a different color scheme and a personalized silver pattern in the bottle.