SAYLORD Premium Teas (Concept)

Designers: Paulo Madeira & Anastasia Ziemba
Project Type: Concept
Location: USA and Sweden

Packaging Designer Anastasia Ziemba (USA) and 3D Artist Paulo Madeira (Sweden) created a new design and brand identity for the collection of Saylord brand premium teas. The story of these finest quality teas demanded a rich, luxurious design with lots of texture and use of gold. The gourmet loose tea range consists of four teas – Assam, Darjeeling, Ceylon premium black teas and Jasmine selected blend green tea, which are clearly defined by tin and label colors. The tin is embossed with ornamental tea leaves, that gives it good grip and pleasant feel when holding in hands. The label’s rich colors and lots of gold embossing commands a distinct regal look. This design gives elegance and high class to satisfy even the most sophisticated taste of customers.