Creative Agency: Brandcentral
Design and Art Direction: Gerard Whelan & Aedeen Tarbet
Copywriting: Katy McGuinness
Printer: Priory Press Packaging
Project Type: Produced, Commercial Work
Client: The Butlers Pantry
Location: Dublin, Ireland
Packaging Materials: Aluminum, Card
From inception, our thoughts revolved around portraying a movement away from convention while at all times focusing on the fact that the food is the star.
After exploring several routes we decided on a minimalist design that used well crafted statements which would create anticipation around the contents.
The color palette was strongly festive and was combined with a simple, stylised snowflake pattern in a subtle light warm grey.