Rexam Creates Stand Out Christmas Cans For Efes Brewery
For more than 15 years, Rexam, a leading global beverage can maker, and Russian drinks company Efes Rus have engaged in a strategic partnership which has resulted in the creation of many innovative products.
The most recent milestone in this fruitful collaboration has been the development of an original winter limited edition can for the Velkopopovicky Kozel dark beer brand. The new can joins a portfolio of successful designs developed by Rexam for Efes Rus. Rexam’s high definition printing technology brings to life the intricate knit and suede details of the can. A value added, matt-over varnish finish completes the overall effect with a premium, seasonal feel, using warm festive colours of red and white.
Produced out of Rexam’s Naro-Fominsk plant in Russia, the 0.5 litre limited edition cans will be available nationally in Russia.