Kerrygold Irish Cream Liqueur

Posted on

Derrick Lin


Creative Agency: Dynamo
Project Type: Produced, Commercial Work
Client: Irish Dairy Board
Location: Ireland

The Irish Dairy Board (IDB) who manage and distribute the hugely successful Kerrygold brand internationally, approached the Dublin based studio Dynamo to develop Kerrygold Superior Irish Cream liqueur.

Kerrygold Irish Cream Liqueur is a new 100% natural, deliciously smooth Irish Cream Liqueur. It is a blend of natural Irish dairy cream, aged Irish whiskey and luxurious chocolate, setting a ‘new gold standard’ for the category.

The scope of the brief involved developing creative for potential bottles shapes, stimulus and packaging proposals which would research in global markets prior to progressing to finished concepts. Dynamo worked closely alongside the IDB team to deliver a premium highly finished bottle design.

The brand has just launched in the American market through partnership between Imperial Brands Inc & Kerrygold and having sampled the smooth liqueur Dynamo has every confidence that it will do exceptionally well.